Category: Startup Basics

InFinanceIndividual GrowthStartup Basics

The 10 Minute CFO Crash Course

Business Models and Unit Economics [before financial statements, you’ve gotta have a business model and ideally unit economics built around the model]   Core financial statements: Cash Flow, Income Statement, Balance Sheet [what they are, how they’re used, how they differ]     [Highlights below of each (call out critical values/terms in each: EBIDTA, Gross…
InStartup Basics

Hiring Founders and Employees

So you need help. Early on, you probably need Founders (“Co-founders” or “Cofounders”) for little to no pay. Most often, startups are looking for a “Technical Cofounder” aka a CTO. It’s pretty rare for the inverse to happen: a Technical Founder having a hard time finding a Business-focused Cofounder (skill set judgments aside). Let’s be…
InStartup Basics

Fast Followers and Moats

These are catch phrases we hear often, both talking about the concern of competition. A moat is basically protection, something that protects your business from having others enter it. Fast followers are those that.. well… follow you quickly, after you launch/start to gain popularity. Having something that you can consider a “moat” that stops “fast…
InStartup BasicsTechnology

What Qualifies as an MVP?

MVP means minimal viable product.  “Minimal” leaves room for ambiguity, admittedly – but not much. The reality is, making the product work isn’t what investors care about – they care that the working product has a market. Ergo, pragmatically, an MVP should be the lowest possible viable product that can test and prove the product…
InStartup Basics

Incubator versus Accelerator

Let’s keep it simple: Incubator comes before Accelerator. Incubator: you’ve got an idea, you need help getting it off the ground. They help really early on. Accelerator: you’ve proven the idea, at least some, and you need help “accelerating” it. Office space providers are unfortunately calling themselves Incubators these days.  Watch out for that. A…
InFundraisingStartup Basics

Nebulous Fundraising Language

Honestly, this topic can take years to get a handle on. Worse, often “norms” and the meaning of words change from year to year or situation to situation. When you’re doing fundraising, you’re working with people who speak this language and make these deals every day. They can easily balance the pros/cons of various strategies…