Pricing: An Investment Approach

TL;DR – it entirely depends on you and is taken on a case-by-case basis.

Founder & Startup Pricing



More likely to create a workable business and succeed at finding a lead investor



Average scenario for an early stage engagement



Discount for ideas that are aligned to our mission


Transparency and bluntness are key, as failing fast and iterating is fundamental to any startup’s success. As a result, we’re pretty open about our opinions and our pricing. You’ll find our client approach closely mirrors the selective approach taken to investment. After all, time is more valuable than money; we manage our time, energy, and focus as selectively as we do money.

Primarily, we care most about your idea being a good fit – for you, for us, and for the marketplace. That said, we are a business and charge a fee, and more, we find that charging a fee actually validates your passion and commitment. If you just aren’t at a place where that makes sense, your best bet is to apply for one of our programs over at Incubator & Accelerator.


We offer a monthly price with a deep discount on what hourly rate the market typically bears for our services.

We don’t do hourly prices or piecemeal services, as we’ve found it just gets in the way of helping you. We’d rather focus on what your idea needs and be agile with the inevitable quick shifts in focus demanded by most startups — without you or us even wasting a thought about a cost associated with said shifts.

As a result, our price is simple and situational in an effort to scale to you and your idea depending on:

  • The quality of your idea in general
  • How well the idea aligns with us and our goals
  • Where you’re at and how far you have to go
  • What we think you’ll need us to help with
  • Your ability to execute
    • on our guidance
    • on your own


To give some semblance of an example, a typical business startup or fundraising scenario is expected to be a 3 month initial process. Then the full raising runway takes an average of ~14 more months, networking and pitching while building. The monthly price scales situationally with you and your idea; if we like your idea and do decide to help you, the price will be discounted in the range of  85-97% – we’re not here to drain your capital, we’re here to grow it and help your idea succeed.

Beyond the high involvement phase months, we don’t charge at all, but we do stay involved and a resource to you indefinitely. We will flag if and when we think you’re in need of billable involvement again – usually this happens at major business events such as funding rounds, product launches, business pivots, soul searching, or M&A (exit) activities.


We will consider equity in lieu for the right idea at the right stage and may even join a round ourselves; however, you shouldn’t expect us to be first money in and/or lead a round. To be clear: us being first money in and leading the round would likely imply we probably haven’t actually succeeded in our goal of helping you and are taking a shortcut.

Statistics (to 2020 H1)

  • Floor: $[Confidential] Investment
  • Mean: $8255 Investment
  • Median: $3950 Charge
  • Mode: $0 (Free)
  • Ceiling: $[Confidential] Charge


If this all sounds reasonable or even fantastic to you, reach out to us – we’d love to hear your pitch and figure out if our help makes sense! If it doesn’t sound reasonable or you feel the bluntness or approach represented here is a bad thing, we consider that a self-selecting group success as well, and we do wish you the best of luck in your endeavors.

Investor & Fund Pricing

We prefer a monthly retainer arrangement as to not be bogged down in administrative overhead.  We’d rather invest our time in helping you achieve your goals and get results. Ideally, we’d like to get a steady state of dealflow exposure from any new investment client.

That said, we can do engagements with Time & Materials billing if it makes sense. We’d just plan on that pivoting to a more consistent relationship after you’re happy with our feedback on the first few engagements.

Individual Pricing

We normally help individuals in an ad-hoc and casual way, and don’t typically charge for such a service. The best way to get our help is to follow our blog and attend events where you can network with us.

However, if you’re looking for a more thorough approach, we can and have done formal mentorship. The pricing is situational and scales, essentially a negotiation to what we think is fair.

As with everything, we’re all about helping based on value-alignment to our mission. If that sounds like you, we’re happy to work something out.