The 10 Minute CFO Crash Course

Business Models and Unit Economics

[before financial statements, you’ve gotta have a business model and ideally unit economics built around the model]


Core financial statements: Cash Flow, Income Statement, Balance Sheet

[what they are, how they’re used, how they differ]



[Highlights below of each (call out critical values/terms in each: EBIDTA, Gross Margin, Operating Margin, Net Profit, CAC, COGS/COR, etc)]

Cash Flow highlights


Income Statement highlights


Balance Sheet highlights



Pro Formas

[ie early guesstimates of business models/unit economics/financial statements]