The 10 Minute CFO Crash Course

Business Models and Unit Economics

[before financial statements, you’ve gotta have a business model and ideally unit economics built around the model]

 

Core financial statements: Cash Flow, Income Statement, Balance Sheet

[what they are, how they’re used, how they differ]

 

 

[Highlights below of each (call out critical values/terms in each: EBIDTA, Gross Margin, Operating Margin, Net Profit, CAC, COGS/COR, etc)]

Cash Flow highlights

 

Income Statement highlights

 

Balance Sheet highlights

 

 

Pro Formas

[ie early guesstimates of business models/unit economics/financial statements]